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Welcome to Dip King's Pre-launch Crowdfunding Page. Dip King is a new business startup and has been operating now for almost a year. It is on this page you will find out what Dip King is all about, why we need your support and what your support help with.
I am optimistically positive after reading through this page your interest will be sparked, which will hopefully result in you supporting this crowdfunding project. It takes 10 seconds to register, entering your name, your email and finally leaving a message of how much you want to pledge. But before all that, let me take you on a journey which started way back in 1994 for me, so let's all come together, because people "its a dip thing".
I'm Alexander, Alex to my friends, London born and the only son of immigrant parents who come to London is 1966 to build the foundation for a better life. Graduated from North East London Polytechnic in 1994 and over the next 18 years, I worked in various industries acquiring an array of disciplines.
A lot of my time was spent in the United States where it all started and it starts in a kitchen where I began to learn how to make an American favourite pass time snack "The Dip". Overwhelmed by how many endless types of dips there are I began to take notes and even began making my own as a hobby.
On my return to London, I took a leap of faith and began my journey and In 2019 with support from my family I founded "Dip King". Working with local suppliers and growers I began production and very soon launched my range at food festivals and markets to see the reaction of people and found people were first wowed by the variety on display, then wowed again by the taste.
Before even launching I envisioned people all ages eating my dip, with friends, watching a movie, on a first date and more and a Dip King dip jar found in every fridge and household kitchen cupboard in the country.
Now that you have a better idea of who I am, what I have created and my goal, please continue to read on and journey with me through this site of innovation and adventure that will make you want to grab a jar for yourself and also spark your interest to register your support online today by simply completing the form below.
So let's all come together, because people, "its a dip thing".
Founder of "Dip King"
In today's highly competitive environment of social media lifestyles and trends, eating habits have changed. The dip culture for in the UK, unlike the United States it is still in its infancy. Dip King's objective is to establish and introduce its range of premium dips to the entire nation via innovation design, product and digital marketing, distribution and e-commerce. To introduce to people a new snacking experience of great taste and variety never seen anywhere, reasonably priced with excellent customer service, making peoples snack time that more joyful and in every home in the UK.
The entire range consists of almost 20 types of dip with still more dip recipes unexplored. Each dip is carefully produced so that no one dip is the same. Every dip is plant-based, vegan and gluten-free.
All ingredients are sourced locally working closely with local suppliers and growers who provided us with some of the best natural & organic ingredients we need to produce the best dips we give our customers.
Everything is done by hand, picking, sorting, cleaning, cutting, cooking process and finally the packing. Making sure you the customer gets perfection every time you pop open a jar of happy dip goodness.
Here at Dip King all our logos, artwork and designs are developed with local designers, making sure we follow a concept of innovation in design creating vibrant eye-catching branding and labelling that stand out for all to see.
Dip King believes that its dips are positioned perfectly in today's society and plays a vital role. for example, great on a first date, sport’s event, meeting new friends for the first time. It is a social breaker, breaking down barriers, cultures and moving along with current times and changes in the social media lifestyles that people live today.
Dip King supports and benefits the local enconomy from start to finish, starting off with the hiring of all our staff locally, working with local suppliers and local growers, all our marketing, printing, filming, design, packaging materials and more all comes from our local hub. From this, we have great relations and support with all suppliers and authorities.
Dip King journey up to now has been one of exhibiting at foodie festivals, farmer markets and chilli events up and down the country creating a buzz and a growing loyal following wherever Dip King goes. And only recently we've started approaching a few stores.
The next step in our story is to increase production, awareness through marketing and distribution, materials, staffing, getting out the product into chains and to apply changes where necessary to improve the product itself and customer service. Capital is an important component in this process which is sourly needed to reach our goal and why we are asking you the people to work with us by registering your support today for our crowdfunding.
Funds required is for the hiring of more staff, larger premise, essential equipment & materials.
To develop more sales via social media marketing and focus on the creation of marketing content, creating video ads working with local film crew.
To reach and increase all new potential customer bases, Dip King needs a dedicated sales team working tirelessly together and closely with every client and provide the best service possible.
Ideally, this business needs 60k to 100K+ to really make things work smoothly, as already mentioned there is production, sourcing, staffing, design, marketing, storage, distribution & more, and this all adds up. For this crowdfunding project to really work we're seeking at least 30% support before going live with a crowdfunding partner like Kickstarter or Crowdfunder UK.
So what does this mean?
Well, lets say for example 60K is our target the first 100 supporters register here online, each one pledging support of at least £180. This would make up 30% and of course the more the better obviously, we have already received some support from individuals who have pledged that amount, some patrons who could not, but still pledged there support with whatever they could commit. Of course, any affluent individuals are most welcome too, this would only help us reach our target that much faster.
What happens next after we reach 30% support?
Once 30% registered support is reached we will then go live with a crowdfunding partner and those 30% who pledged there support on this page would then actually make there money pledge officially in the first week of our crowdfunding page going live and the time remaining time over the next 30 to 60 days other people will also make there pledges helping us reach our final goal and even helping us surpass our crowdfunding goal of 100K all together.
So if you have any questions and I am sure you will have, talk to me ask me any questions. Seek me out on Facebook or Instagram @itsadipthing, simply message me directly and I will reply back. And I will be posting our progress online for all to see.
The initial investment was by my mum and dad to get Dip King off the ground, then in July 2020 Virgin business Startup loans awarded Dip King with a small loan of 5K to keep us going, which was very much needed. Virgin's review panel also added and I quote "found the business to be viable, sustainable, original and possesses strong evidence for the demand for this kind of product" WOW!. Dip King may be going back to Virgin again in November/December 2020 for a second loan.
What your money will do for Dip King is do exactly what is says on the jar, help the business of Dip King grow in all aspects. Improving production process, acquisition of essential equipment, staffing, revenue and so much more.
Talk about being spoilt for choice, best dips ever. Tastes fresh and I caned my jar in less than 30 mins, got to order more.
best dips in the world....you haven't tasted quality until you've tried these....and lovely people.
First time I saw this range I thought are you serious! After sampling now I understand why they call him the Dip King, he should be called the Dip Emperor. Totally Awesome dips.
I have to admit when I first saw there Peri-Peri I was sceptical. I then tasted it and was speechless, it reminded me of home. There is no other peri-peri on the market that comes close and I have looked. They've hit this one for a sixer.
Wow - my taste buds were blown away by the totally unique dips by Dip King. So versatile and tasty, each jar leaves you wanting more!
For flavour as well as heat, Dip King dips are the family's absolute favourite. You can (we do) use them on EVERYTHING!