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The beginning
I am optimistically positive after reading through this page your interest will be sparked, which will hopefully result in you supporting this crowdfunding project. It takes 10 seconds to register, entering your name, your email and finally leaving a message of how much you want to pledge. But before all that, let me take you on a journey which started way back in 1994 for me, so let's all come together, because people "its a dip thing".
About the founder
Background
Hi there,
I'm Alexander, Alex to my friends, London born and the only son of immigrant parents who come to London is 1966 to build the foundation for a better life. Graduated from North East London Polytechnic in 1994 and over the next 18 years, I worked in various industries acquiring an array of disciplines.
A lot of my time was spent in the United States where it all started and it starts in a kitchen where I began to learn how to make an American favourite pass time snack "The Dip". Overwhelmed by how many endless types of dips there are I began to take notes and even began making my own as a hobby.
On my return to London, I took a leap of faith and began my journey and In 2019 with support from my family I founded "Dip King". Working with local suppliers and growers I began production and very soon launched my range at food festivals and markets to see the reaction of people and found people were first wowed by the variety on display, then wowed again by the taste.
Before even launching I envisioned people all ages eating my dip, with friends, watching a movie, on a first date and more and a Dip King dip jar found in every fridge and household kitchen cupboard in the country.
Now that you have a better idea of who I am, what I have created and my goal, please continue to read on and journey with me through this site of innovation and adventure that will make you want to grab a jar for yourself and also spark your interest to register your support online today by simply completing the form below.
So let's all come together, because people, "its a dip thing".
Founder of "Dip King"
Alexander Jain
Mission Objective
Dip King's goal
In today's highly competitive environment of social media lifestyles and trends, eating habits have changed. The dip culture for in the UK, unlike the United States it is still in its infancy. Dip King's objective is to establish and introduce its range of premium dips to the entire nation via innovation design, product and digital marketing, distribution and e-commerce. To introduce to people a new snacking experience of great taste and variety never seen anywhere, reasonably priced with excellent customer service, making peoples snack time that more joyful and in every home in the UK.
it's all about the dip
The dip range
The dip range
The dip range
The entire range consists of almost 20 types of dip with still more dip recipes unexplored. Each dip is carefully produced so that no one dip is the same. Every dip is plant-based, vegan and gluten-free.
Ingredients
The dip range
The dip range
All ingredients are sourced locally working closely with local suppliers and growers who provided us with some of the best natural & organic ingredients we need to produce the best dips we give our customers.
The Process
The dip range
The Process
Everything is done by hand, picking, sorting, cleaning, cutting, cooking process and finally the packing. Making sure you the customer gets perfection every time you pop open a jar of happy dip goodness.
Branding
Social trends
The Process
Here at Dip King all our logos, artwork and designs are developed with local designers, making sure we follow a concept of innovation in design creating vibrant eye-catching branding and labelling that stand out for all to see.
Social trends
Social trends
Social trends
Dip King believes that its dips are positioned perfectly in today's society and plays a vital role. for example, great on a first date, sport’s event, meeting new friends for the first time. It is a social breaker, breaking down barriers, cultures and moving along with current times and changes in the social media lifestyles that people live today.
Local economy
Social trends
Social trends
Dip King supports and benefits the local enconomy from start to finish, starting off with the hiring of all our staff locally, working with local suppliers and local growers, all our marketing, printing, filming, design, packaging materials and more all comes from our local hub. From this, we have great relations and support with all suppliers and authorities.
So what has Dip King done till now?
The journey so far!
Dip King journey up to now has been one of exhibiting at foodie festivals, farmer markets and chilli events up and down the country creating a buzz and a growing loyal following wherever Dip King goes. And only recently we've started approaching a few stores.
The next step
Growth and expansion.
The next step in our story is to increase production, awareness through marketing and distribution, materials, staffing, getting out the product into chains and to apply changes where necessary to improve the product itself and customer service. Capital is an important component in this process which is sourly needed to reach our goal and why we are asking you the people to work with us by registering your support today for our crowdfunding.
What we need funding for?
Expansion
Sales team outreach
Expansion
Funds required is for the hiring of more staff, larger premise, essential equipment & materials.
Marketing
Sales team outreach
Expansion
To develop more sales via social media marketing and focus on the creation of marketing content, creating video ads working with local film crew.
Sales team outreach
Sales team outreach
Sales team outreach
To reach and increase all new potential customer bases, Dip King needs a dedicated sales team working tirelessly together and closely with every client and provide the best service possible.
The investment received so far
Virgin Start Up
The initial investment was by the family to get Dip King off the ground, then in July 2020 Virgin business Startup loans awarded Dip King with a small loan of 5K to keep us going, which was very much needed. Virgin's review panel also added and I quote "found the business to be viable, sustainable, original and possesses strong evidence for demand for this kind of product" WOW!. Dip King may be going back to Virgin again in November/December 2020 for a second loan.
What your money will do for Dip King.
What your money will do for Dip King is do exactly what is says on the jar, help the business of Dip King grow in all aspects. Improving production process, acquisition of essential equipment, staffing and so much more, so people, help us grow.
Whar the people say
Testimonials
Below are customers giving there testimonials and remember to register your support today, by completing the online form.